Closing the Sale
This is a free, online textbook offered by Book Boon.
Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses. The problem is that a lot of these closing techniques don’t work. Before you close the customer has to be ready to buy. Closing is not about techniques. It is about confidence and timing. We need to be confident to ask for the order and the timing has to be right.
The biggest obstacles to closing are fear of rejection by the salesperson and fear of making a mistake by the buyer. This book gives good practical advice on how to close more sales confidently and at the right time.