Material Detail

Multimedia case that analyzes the online sale strategy of Mango. This case covers the strategy since the company started the e-commerce campaign in 2000 until 2008. This case contains a series of interactive graphs that explain what e-commerce is and the impact it can have on the P&L of a company especially in the retail sector. It does also include a "did you know?" that describes the use of e-commerce platforms in different sectors. It also includes videos of Mango managers aarguumenting the decisions they took before and after the implementation of the online strategy.

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