Material Detail

BBVA – The Web 2.0 Innovation (Re)-Evolution provides details of the banks Innovation and Transformation journey that began in 2007. This case focuses specifically on the Web 2.0 applications that BBVA developed during this period and the part they played in the company’s strategy.  This case is organized through a timeline with video interviews which allow students to review the situation of the company before the Innovation and Transformation journey, as well as to consider challenges that this plan could bring in the future.

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