Material Detail

"BBVA, The Web 2.0 Innovation (Re)-Evolution" icon

BBVA, The Web 2.0 Innovation (Re)-Evolution

BBVA – The Web 2.0 Innovation (Re)-Evolution provides details of the banks Innovation and Transformation journey that began in 2007. This case focuses specifically on the Web 2.0 applications that BBVA developed during this period and the part they played in the company’s strategy.  This case is organized through a timeline with video interviews which allow students to review the situation of the company before the...

Show More


  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material


Log in to participate in the discussions or sign up if you are not already a MERLOT member.