Material Detail

Music2Go Marketing provides a platform for instructors to explain and illustrate the core marketing terms and concepts. Concepts are introduced as the simulation progresses. Students initially have responsibility over Price, Retail Margin, Sales Forecast, and Advertising decisions for a single product. As they move forward they are given control over Sales Promotion, Product Development, and the opportunity to launch new products.

This marketing simulation provides your students with realistic consumer segments featuring unique media preferences, shopping behaviors and product attributes which vary over the simulation. Through market reports students will develop an understanding of consumers, competitors and their own company in order to make both marketing strategy and marketing mix decisions.

Music2Go is recommended for:

• Introduction to Marketing
• Marketing Fundamentals
• Strategic Marketing
• Marketing Management
• Marketing Practices and Policies
• Sales and Marketing Management
• Principles of Marketing
• Marketing Strategy

Recommended For:

• Introduction to Marketing
• Marketing Fundamentals
• Strategic Marketing
• Marketing Management
• Marketing Practices and Policies
• Sales and Marketing Management
• Principles of Marketing
• Marketing Strategy

Contact us to learn more about Music2Go Marketing.

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