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Perceptual Maps

        

Perceptual Maps

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Lots of good information about deveoping, using and interpreting percptual maps for marketing. The website also contains a free Excel template to create perceptual maps quickly and easily. Ideal for undergraduate marketing students.
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Material Type: Reference Material
Technical Format: HTML/Text
Date Added to MERLOT: July 03, 2013
Date Modified in MERLOT: May 21, 2016
Submitter: Geoff Fripp
Keywords: excel, marketing, positioning, perceptual map

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Primary Audience: College General Ed, College Lower Division
Mobile Compatibility: Not specified at this time
Technical Requirements:  
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: unsure
Creative Commons: unsure
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