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Market Matching for Online Higher Education Programs: A Starter Guide

This user-friendly, action-oriented guide recommends a process for conducting a market analysis for online courses and programs and matching this analysis with institutional assets. This guide will help education leaders identify potential internal and external barriers to entering the market, including policy, culture, market size, and finances....

Keywords:: strategic planning for online educations, Market analysis, Institutional strategies, SWOT

Disciplines:

Academic Support Services / Diversity, Equity, Inclusiveness / In Education

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Material Type:: Open (Access) Textbook
Date Added to MERLOT:: March 18, 2021
Date Modified in MERLOT:: August 31, 2023
Authors:: Hoda Mostafa, The ⁠American University in Cairo⁠
Priya Mary Mathew, Academic Strategy for Global University Systems in India
TJ Bliss, State Board of Education in Idaho, USA
Submitter:: Gerry Hanley

Primary Audience:: College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:: Website
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: No
Creative Commons:: This work is licensed under a Attribution 4.0 International