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"Operationalizing Critical Race Theory in the Marketplace" icon

Operationalizing Critical Race Theory in the Marketplace

Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing.To understand and transform the insidious ways in which race operates, the authors examine its impact in marketplaces and howthese effects are shaped by intersecting forms of systemic oppression. They introduce critical race theory (CRT) to the marketingcommunity as a useful framework for understanding consumers,...

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