Material Detail

In late 2003, salt producer Compass Minerals celebrated its first day trading as a public company on the NASDAQ. Knowing that it would continue to wrestle with how to price its product and respond to competitive and environmental challenges as a publicly traded company, Compass Minerals would now have to make a compelling case for investors to hold a stand-alone salt company in their portfolio.

Learning Objective

To illustrate the challenges of pricing in a commodity market with variable demand.

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