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Marks & Spencer:  A Case Study in International Retailing

Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the company has suffered a series of misfortunes, both at home (Britain) and abroad.
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Fanni Zagyi
Fanni Zagyi (Student)
2 years ago
Hy! Is there anybody who knows all of these answers for this questions? I would be so grateful, if anybody would help me!