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Material Detail

Main Benefits of the Market Segmentation Process

Main Benefits of the Market Segmentation Process

This is an 8 1/2-minute video on YouTube. Why should you work through the market segmentation, targeting, and positioning process? Obviously, to fine-tune and focus your marketing efforts to improve overall performance. But the segmentation process should provide additional analytical insights and other benefits to the business, as explained in this video...

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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
January 20, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
Middle School, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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