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Material Detail

What are Determinant Attributes in Perceptual Maps?

What are Determinant Attributes in Perceptual Maps?

This is a 6 1/2-minute video on YouTuber.A determinate attribute is what consumers use when making a purchase decision in the market and is an ideal input into a perceptual map.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
January 24, 2024
Date Modified in MERLOT:
January 25, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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