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Axel Zein promotes a new way we manage businesses today: think of business as a sport. Axel Zein promotes a new way we manage businesses today: think of business as a sport. In sports, the team is decisive; the team with the best players usually wins. And sports are fun. So what qualifies a manager to be the perfect coach for his team? Who is doing the work in a normal company? It is not the CEO, not the managers but the engineers, the guys on the shop floor and the sales reps. They are the players on the ield. A manager is supposed to be their coach. But we are not educated to be coaches. During our careers we usually encounter a couple of really bad bosses, many mediocre managers and only a few outstanding ones.

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