Material Detail
Introduction to Marketing
Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing....
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More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- September 24, 2024
- Date Modified in MERLOT:
- October 8, 2024
- Author:
- WCOB Marketing Faculty, University of Arkansas
- Submitter:
-
Cathy Swift
- Primary Audience:
- College Upper Division
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution 4.0 International
