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Material Detail

Introduction to Marketing

Introduction to Marketing

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for professors. Topics include: The Marketing Environment, Strategic Planning, Consumer Behavior, International Marketing, Marketing Research, Segmentation, Product, Distribution, Promotion, Pricing and Electronic Commerce.
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More about this material

Material Type:
Presentation
Date Added to MERLOT:
October 2, 2004
Date Modified in MERLOT:
August 28, 2017
Author:
 
Submitter:
Cathy Swift
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessibility Information Available:
no
Creative Commons:
no

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