Introduction to Marketing
This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for professors. Topics include: The Marketing Environment, Strategic Planning, Consumer Behavior, International Marketing, Marketing Research, Segmentation, Product, Distribution, Promotion, Pricing and Electronic Commerce.
This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for professors. Topics include: The Marketing Environment, Strategic Planning, Consumer Behavior, International Marketing, Marketing Research, Segmentation, Product, Distribution, Promotion, Pricing and Electronic Commerce.
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Material Type:
Presentation
Date Added to MERLOT:
October 02, 2004
Date Modified in MERLOT:
April 21, 2008
Author:
San Diego State University<br/>Imperial Valley Campus<br/>720 Heber Avenue<br/>Calexico, CA 92231
Submitter:
Cathy
Swift
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Reviewed by members of Editorial board for inclusion in MERLOT.Editor ReviewVery good quality; in queue to be peer reviewedavg:
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