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Using Budget, Authority, Need, and Timeline criteria can learn how to prioritize high-potential prospects and close their deals faster.As with most sales and marketing activities, time is of the essence; every moment wasted on unqualified leads is a potential time spent cultivating high-value prospects or closing. Thus, BANT comes into play during lead qualification. BANT represents Budget, Authority, Need, and Timeline and develops efficiency in lead prioritization and qualification among businesses.

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