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“Know what the stages are of converting a lead and how to do it correctly, so your effort and lead don’t burn out”In B2B marketing, not all leads are created equal. Some leads may be ready to make a purchase decision, while others need nurturing and guidance before they become viable customers. Understanding the various stages of lead qualification can be crucial for businesses to help prioritize their efforts, thereby making conversion even more effective.In this blog, we will discuss how to identify a cold lead, a warm lead, or a hot lead when it comes to B2B marketing and the incomes earned from such lead categories.

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