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“Categorization of the audience gives better engagement, how lead segmentation helps marketers to target the right audience?”

Lead segmentation is a critical process in modern marketing strategies. It involves dividing potential customers or leads into groups based on specific characteristics, behaviours, and preferences. This process helps businesses create more targeted and personalized marketing campaigns, which can increase conversions and sales. 

In this article, we’ll explore the benefits of lead segmentation, the types of leads, and how to categorize and engage with them effectively.

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