Material Detail

This Public Relations page in Prep4Uni.online explains how organisations build and maintain relationships with their stakeholders through strategic communication. It introduces concepts such as reputation management, media relations, crisis communication, messaging, and ethics in public communication. Aimed at pre-university and early undergraduate learners, the page links to Prep4Uni content on journalism, advertising, digital communication, and business. It helps students see how PR professionals plan campaigns, respond to public issues, and balance organisational goals with transparency and public trust.

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