Material Detail

This is a case study in crisis communications management. It provides students with a unique scenario involving a fictitious drone company that finds itself with a severely damaged reputation and market position one year after a scandal involving its young, controversial, and social media-savvy founder. Students are given background information on the company, the scandal, and the (probably suboptimal) response that the company utilized. This is followed with a series of discussion questions that can be used inside or outside of the classroom. It can be used with undergraduate or graduate students in business, communications, marketing, or leadership courses, but is domain agnostic (that is, it can be used in an MBA class or a communications course in a technical degree program). Note: The names, characters, setting, and incidents portrayed in this case study are fictional. Any resemblance to actual persons, living or dead, events, or localities is entirely coincidental.

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