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Extinction Level Event: The Downfall of Diplodocus Drones

Extinction Level Event: The Downfall of Diplodocus Drones

This is a case study in crisis communications management. It provides students with a unique scenario involving a fictitious drone company that finds itself with a severely damaged reputation and market position one year after a scandal involving its young, controversial, and social media-savvy founder. Students are given background information on the company, the scandal, and the (probably suboptimal) response that the company utilized....

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