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We taught our tourism students to maximize arrivals and optimize experiences. We trained them in destination branding and competitive positioning. We introduced them to sustainability, but always as a modifier rather than a foundation. And all the while, I noticed what we did not teach: how to listen to communities that did not want to be destinations; how to recognize when growth had become pathological; how to sit with the moral weight of an industry built on inequality. The book proceeds in six parts. The first dismantles the consensus that has governed tourism thought. The second reframes tourism as a behavioral and ethical system. The third examines the political economy of places. The fourth sketches what post-growth tourism might look like in practice. The fifth develops a new theory of travel. The sixth imagines what comes after tourism as we have known it.

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