Material Detail

These open resources, including peer-reviewed articles, video content, and other materials, are used in an undergraduate marketing course taught by Dr. Shikha Upadhyaya at California State University, Los Angeles. The resources provide students with an overview of core concepts and practical examples that support applied learning. They also help the instructor reinforce and clarify key ideas through active learning exercises in class. A primary motivation for adopting an open textbook is to make course learning more accessible and affordable for all students while leveraging a wide range of high-quality, openly available materials. Most students access these resources through the course modules, which include links to the university library and other openly available sources.