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Evaluating Ad Campaigns


Evaluating Ad Campaigns

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This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in the evaluation, and a paper on how to select an advertising agency.
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Material Type: Tutorial
Date Added to MERLOT: October 18, 2002
Date Modified in MERLOT: January 04, 2011
Submitter: Cathy Swift


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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: no
Creative Commons: unsure
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