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Material Detail

Evaluating Ad Campaigns

Evaluating Ad Campaigns

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in the evaluation, and a paper on how to select an advertising agency.
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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
October 18, 2002
Date Modified in MERLOT:
January 4, 2011
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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