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Lifetime Value in Relationship Marketing, Customer Loyalty

Lifetime Value in Relationship Marketing, Customer Loyalty

This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The site provides articles, online readings, examples, and interactive tutorials about customer profiling and predictive models. Select topics include ROI, CRM, customer profiles, customer lifecycles, lifetime value, and RFM analyses.
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