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Tobacco industry tactics with advertisements at the point of sale in Mumbai

Tobacco industry tactics with advertisements at the point of sale in Mumbai

Patel, S., Rendell, H., & Oswal, K.  (2013).  Tobacco industry tactics with advertisements at the point of sale in Mumbai.  Indian J Cancer. 50(3). 245-249. Abstract  Introduction: The Cigarettes and Other Tobacco Products (Prohibition of Advertising and Regulations of Trade and Commerce, Production, Supply and Distribution) Act 2003 (COTPA) set out a number of stringent regulations to address tobacco promotion, some of which were revised in 2004. The aim of the study was to monitor the industry tactics at the point of sale with advertising and promotion of tobacco product in Mumbai. Materials and Methods: The study was carried out by Cancer Patients Aid Association in Mumbai with the help of volunteers. The surveys consisted of two parts, observational information and an interviewer... Show More
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