Material Detail

Choices II is a useful source of information for marketing and advertising professionals as well as students in these fields. It is an electronic version of Simmons Market Research Bureau (SMRB) Study of the Media and Markets (SMM). Choices II can be used to retrieve demographics and psychographics of product category and brand users and media audiences, rank media according to their ratings, and estimate reach, frequency and frequency distribution of advertising media plans. Search results can be sorted for easy use or exported into Microsoft Excel for report writing. This tutorial will guide you to go through basic search procedures in Choices II. It is organized in such a way that it would be easier for you to practice one topic after another. It takes you approximately 45 minutes to complete the tutorial. Choices II is updated on a regular basis and this tutorial is written based on Choice II Release 6.0c and fall 1997 data.

Disciplines:

• Business  / Marketing  / Advertising