Peer Review for material titled "A Tutorial for Using Simmons Choices III"
User Rating for material titled "A Tutorial for Using Simmons Choices III"
Member Comments for material titled "A Tutorial for Using Simmons Choices III"
Bookmark Collections for material titled "A Tutorial for Using Simmons Choices III"
Course ePortfolios for material titled "A Tutorial for Using Simmons Choices III"
Learning Exercises for material titled "A Tutorial for Using Simmons Choices III"
Accessibility Info for material titled "A Tutorial for Using Simmons Choices III"
Please enter a Bookmark title
Please limit Bookmark title to 65 characters
Please enter a description
Please limit Bookmark title to 4000 characters
A Bookmark with this title already existed.
Please limit a note about this material to 2048 characters
Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II

Advanced Search



        

Search > Material Results >

A Tutorial for Using Simmons Choices III

        

A Tutorial for Using Simmons Choices III

Logo for A Tutorial for Using Simmons Choices III
Choices II is a useful source of information for marketing and advertising professionals as well as students in these fields. It is an electronic version of Simmons Market Research Bureau (SMRB) Study of the Media and Markets (SMM). Choices II can be used to retrieve demographics and psychographics of product category and brand users and media audiences, rank media according to their ratings, and estimate reach, frequency and frequency distribution of advertising media plans. Search results can... More
Material Type: Tutorial
Technical Format: HTML/Text
Date Added to MERLOT: March 23, 2004
Date Modified in MERLOT: April 29, 2011
Author:
Send email to hairong@msu.edu
Submitter: Theresa Clarke

Quality

  • Peer review 3.25 rating
    Peer Reviews: 3.25 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Bookmark Collections (none)
  • Course ePortfolios (none)
  • Accessibility Info (none)

  • Rate this material
  • Create a learning exercise
  • Add accessibility information
  • Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
    Name the Bookmark Collection to represent the materials you will add
    Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
    Edit the information about the material in this {0}
    Submitting Bookmarks...

About

Primary Audience: College General Ed, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements: Choices II Database
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure
Browse in Categories:

Connections





QR Code for this Page

Users who viewed this material also viewed...

Discussion

Discussion for A Tutorial for Using Simmons Choices III

Log in to participate in the discussions or Sign up if you are not already a MERLOT member.

Return to Top of Page