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Identifying Service Gaps


Identifying Service Gaps

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This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap and to identify the commercial potential of the gap. Questions are provided as well as explanations for a service gap.
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Material Type: Drill and Practice
Date Added to MERLOT: July 12, 2004
Date Modified in MERLOT: December 29, 2007
Submitter: Cathy Swift


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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: no
Creative Commons: unsure
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