Material Detail

"Is Big Brother in Your Grocery Cart?" icon

Is Big Brother in Your Grocery Cart?

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket loyalty schemes. The site contains news sections on loyalty cards, agriculture (including agribusiness, genetic engineering), and livestock (including BSE). There is a good FAQ on loyalty cards, and essays from various sources on the subject. The site seems to be frequently updated. The information could be of interest in a Marketing class as a "devil's advocate" position
Rate

Quality

More about this material

Browse...

Disciplines with similar materials as Is Big Brother in Your Grocery Cart?

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.