Material Detail

Using PRIZM Look-up to Identify Consumer Markets

Using PRIZM Look-up to Identify Consumer Markets

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.


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Jennifer Malarski
Jennifer Malarski (Faculty)
4 years ago
I love this site, been using it for YEARS in my Marketing courses! Very good resource to help students gain some insights on consumers and work on segmenting, research about target markets, and choosing target groups. I can definitely see a few tweaks to the assignment for higher education, but otherwise fun assignment
Time spent reviewing site: 1 hour
Rebecca Chavez
Rebecca Chavez (Faculty)
10 years ago

Great site for identifying consumers in your target area.  Students enjoyed looking up their own zip codes and reading about the different groups identified with each.  Modified the assignment slightly for higher education, but overall, very worthwhile exercise.

Technical Remarks:

Some of the site is not accessible without payment but students can still do market research from the limited site.

Used in course? Yes
Time spent reviewing site: 30 minutes