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Material Detail

Branding 101: An Overview of Branding and Brand Measurement

Branding 101: An Overview of Branding and Brand Measurement

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online advertising effectiveness. Authored in 2001, the report provides a interesting view of web-based branding and brand measurement.
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More about this material

Material Type:
Presentation
Date Added to MERLOT:
July 13, 2004
Date Modified in MERLOT:
December 12, 2005
Author:
Molly Hislop, Dynamic Logic
Submitter:
Cathy Swift
Primary Audience:
College General Ed
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessibility Information Available:
no
Creative Commons:
no

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