1. Home
  2. Material Detail: “Branding 101: An Overview of Branding and Brand Measurement”

Material Detail

Branding 101: An Overview of Branding and Brand Measurement

Branding 101: An Overview of Branding and Brand Measurement

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online advertising effectiveness. Authored in 2001, the report provides a interesting view of web-based branding and brand measurement.
Disciplines:
Go to Material
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

More about this material

Material Type:
Presentation
Date Added to MERLOT:
July 13, 2004
Date Modified in MERLOT:
June 12, 2018
Author:
Submitter:
Cathy Swift
Primary Audience:
College General Ed
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessibility Information Available:
no
Creative Commons:
no

Browse...

Disciplines with similar materials as Branding 101: An Overview of Branding and Brand Measurement
People who viewed this also viewed

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.