Material Detail

Taking ADvantage

Taking ADvantage

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of Communication at Washington State University. It covers consumer psychology, tricks of the advertising trade, the use of sex appeal in advertising and human reactions to advertisements. A bibliography of other readings in this field is given at the end.
Rate

Quality

  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections (2) Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.