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Material Detail

Taking ADvantage

Taking ADvantage

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of Communication at Washington State University. It covers consumer psychology, tricks of the advertising trade, the use of sex appeal in advertising and human reactions to advertisements. A bibliography of other readings in this field is given at the end.
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More about this material

Material Type:
Presentation
Date Added to MERLOT:
July 13, 2004
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

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