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Current Information on Branding in Asia

        

Current Information on Branding in Asia

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This site is the brainchild of Dr Paul Temporal, a marketing expert. It contains resources and news on Asian brands, products and marketing trends. There is a survey of successful Asian brands and a monthly column on such topics as Malaysian teenagers and the Net, Indian weddings and Asian's women's buying trends. This is worth a look for up-to-date information on Asian business.
Material Type: Reference Material
Date Added to MERLOT: July 23, 2004
Date Modified in MERLOT: July 23, 2004
Author:
Send email to basia-enq@brandingasia.com
Submitter: Cathy Swift

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  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
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About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: no
Creative Commons: unsure

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