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Database Marketing Institute

Database Marketing Institute

DMI was founded in 1993 and is based in Florida, USA. It conducts education and research in the field of database marketing. DMI holds graduate seminars and offers consultancy services. The main value of this site, however, is the large number of articles on database marketing which it holds. They can be freely accessed and deal with subjects like building loyalty, customer migration, direct mail versus outbound, loyalty cards and managing customer segments. They were written by members of the DMI, who are generally academics with business experience.
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