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"Keep Smiling - No One's Going to Die"

"Keep Smiling - No One's Going to Die"

In 1999, the House of Commons Health Select Committee obtained access to internal documents from the five main advertising agencies with UK tobacco accounts as part of their investigation into the conduct of the UK tobacco industry. The Centre for Tobacco Control Research at the University of Strathclyde was asked to analyze copies of the advertising agencies' documents and prepare a report for the Committee's investigation. This link is to the actual report and demonstrates some non-ethical decisions that were made.
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