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Marketing Terms and Definitions

This is an alphabetical listing of marketing and advertising terms. The definition is provided as well as related terms.
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
July 27, 2004
Date Modified in MERLOT:
June 12, 2018
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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