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"Merchants of Cool" icon

Merchants of Cool

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five big global companies, lack of adults? influence, effects on children and the coarsening of culture are discussed. There are also transcripts of interviews with a sample of young people, on their reactions to this report. There are also able to access the 53 minute FRONTLINE program, divided into consecutive segments. You'll need Windows Media or RealPlayer to watch.


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Vassilis Dalakas
Vassilis Dalakas (Faculty)
12 years ago

This is great material and can provide great insight during class.  My only concern is that is becoming a little outdated.  As long as students can get past this aspect, it can be a great tool.

Used in course? Yes