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Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens

Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their culture.

Keywords:: marketing, selling, teens, market research, media

Disciplines:

Business / Marketing / Consumer Behavior

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More about this material

Material Type:: Assignment
Date Added to MERLOT:: August 13, 2010
Date Modified in MERLOT:: October 15, 2019
Author:: Michelle Kunz, Morehead State University
Submitter:: Michelle Kunz
Primary Audience:: College General Ed, College Upper Division
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivatives 4.0 International

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