1. Home
  2. Material Detail: Campaign ER

Material Detail

Campaign ER

Campaign ER

A 15-minute campaign-planning game. A charity's sustainability campaign plan is "flatlining" and teams treat eight symptoms using SOSTAC, from SMART objectives to a £1,000 budget, before facing a green-claims emergency. Free, runs in any browser, no sign-up and no student data collected. Includes a teacher's guide. Created by Dr Ying Wu.

Keywords:
gamification, SMART objectives, campaign planning, classroom game, game-based learning, marketing planning, SOSTAC, sustainability, active learning
Disciplines:
Go to Material 
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Material Type:
Simulation
Date Added to MERLOT:
October 28, 2026
Date Modified in MERLOT:
October 29, 2026
Author:
 
Submitter:
Ying Wu
Primary Audience:
College Lower Division, College Upper Division, Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International

Browse...

Disciplines with similar materials as Campaign ER
Other materials like Campaign ER

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.