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SOSTAC Sprint

A relay race through a marketing plan. Each SOSTAC stage is a one-to-two-minute leg with two quick decisions, so lecturers can run a leg when the lecture reaches that stage. Three levels (Heat, Semi-final, Final); teams or solo. Free, runs in any browser, no sign-up and no student data collected. Includes a teacher's guide. Created by Dr Ying Wu....

Keywords:: gamification, marketing plan, classroom game, game-based learning, marketing planning, lecture activity, SOSTAC, active learning

Disciplines:

Business / Marketing

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Material Type:: Drill and Practice
Date Added to MERLOT:: October 28, 2026
Date Modified in MERLOT:: October 28, 2026
Author:: Ying Wu
Submitter:: Ying Wu
Primary Audience:: College Lower Division, College Upper Division, Graduate School
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: No
Creative Commons:: This work is licensed under a Attribution-NonCommercial 4.0 International

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SOSTAC Sprint

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