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Material Detail

Match Point

Match Point

A 15-minute paid search game. Four plumbers choose keywords and match types, read the search terms report, add negative keywords and pick an ad and landing page before a cold snap. Pairs with Ad Auction Live. Free, runs in any browser, no sign-up and no student data collected. Includes a teacher's guide. Created by Dr Ying Wu.

Keywords:
Google Ads, gamification, negative keywords, PPC, keyword match types, classroom game, game-based learning, active learning, search terms report
Disciplines:
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More about this material

Material Type:
Simulation
Date Added to MERLOT:
October 28, 2026
Date Modified in MERLOT:
October 29, 2026
Author:
 
Submitter:
Ying Wu
Primary Audience:
College Lower Division, College Upper Division, Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International

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