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Ad Auction Live

A 10-minute live classroom game on how search ad auctions work. Four teams bid for the top Google ad on "trainers sale" and discover why the biggest budget rarely wins: Quality Score and ad rank decide the auction. Includes a solo mode against three computer-run shops. Free, runs in any browser, no sign-up and no student data collected. Includes a teacher's guide. Created by Dr Ying Wu....

Keywords:: Quality Score, Google Ads, gamification, PPC, ad auction, search marketing, classroom game, game-based learning, active learning

Disciplines:

Business / Marketing

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Material Type:: Simulation
Date Added to MERLOT:: October 28, 2026
Date Modified in MERLOT:: October 29, 2026
Author:: Ying Wu
Submitter:: Ying Wu
Primary Audience:: College Lower Division, College Upper Division, Graduate School
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: No
Creative Commons:: This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International

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Ad Auction Live

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