Material Detail

Marketing a Message in the Age of AI — Graduate and Continuing-Education Course

This course helps organizations with a message reach the people they seek to serve, earn their trust, encourage participation and sustain their involvement in an age when many people turn first to an AI assistant.

It addresses the many kinds of organizations with a message: wellness, personal development, conflict resolution, public health, humanitarian work, social and civic causes, literacy, philanthropy, and more. The course comes in...

Keywords:: marketing measurement, digital marketing, discoverability, web strategy, AI search, marketing communications, generative engine optimization, nonprofit marketing, brand trust, organizations with a message, content strategy

Disciplines:

Business / Marketing

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More about this material

Material Type:: Online Course
Date Added to MERLOT:: November 10, 2026
Date Modified in MERLOT:: November 10, 2026
Author:: Jean Marie Bonthous, Sky7 Media
Submitter:: J.M. Bonthous
Primary Audience:: College Upper Division, Graduate School, Professional
Technical Format:: Common Cartridge, Document (e.g. Word), Presentation (e.g. PowerPoint), Website, Zip

Mobile Compatibility:: Not specified at this time
Technical Requirements:: Access to a computer and to the internet. If there is interest in utilizing the LMS modules, access to a Learning Management Platform.
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Creative Commons:: Unknown

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Business / Marketing