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Storyteller Uprising: Trust and Persuasion in the Digital Age

Storyteller Uprising: Trust and Persuasion in the Digital Age

This is a free textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a Kindle device—with the free Kindle app for smartphones and tablets.  Download the app for your device and start reading for free. 'With the decline of traditional media, there’s an increased need for trusted information. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories, building their own channels, thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. This edition of Storyteller Uprising has been updated with a large final... Show More
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