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"Marketplace - Corporate Leapfrog (Advertising, Pricing, and Competition)" icon

Marketplace - Corporate Leapfrog (Advertising, Pricing, and Competition)

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than another in the same market. Competition between K-Mart, Wal- Mart, and Target is examined to see what kinds of competition (price and non-price) can help one company 'leap' ahead of another.


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