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The Price of Happiness: On advertising, Image and Self Esteem

The Price of Happiness: On advertising, Image and Self Esteem

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and societal roles of men and women which are limited and often neither appropriate or desirable. Copiable overheads are provided, as well as outside links and questions for discussion. Although the plans state that they are for high schoolers, they could be easily used in an introductory marketing class.
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