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Material Detail

Marketing: Methods, Models and Theories

Marketing: Methods, Models and Theories

This site contains an alphabetical listing of various methods, models and theories regarding marketing. Each item in the list links to an explanation, and in some cases diagram, of the relevant subject.
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
October 19, 2005
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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