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Material Detail

Market Segmentation Study Guide

Market Segmentation Study Guide

A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual maps. Ideal for undergraduate students.

Keywords:
marketing, definitions, targeting, segmenting, students, resource, study notes, positioning, perceptual maps, free, target markets, market segmentation
Disciplines:
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
June 28, 2012
Date Modified in MERLOT:
July 17, 2024
Author:
 
Submitter:
Geoff Fripp
Primary Audience:
College General Ed
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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