1. Home
  2. Material Detail: Marketing Plan Outline

Material Detail

Marketing Plan Outline

Marketing Plan Outline

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The Marketing Plan described in detail below combines the [Kotler] Text's outline of a Marketing Plan (Table 2-2, p. 68) with some details from the Marketing Plan for TAXIGUY provided in Appendix 2.
Disciplines:
Go to Material  
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

More about this material

Material Type:
Reference Material
Date Added to MERLOT:
December 5, 2005
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Theresa Clarke
Primary Audience:
College General Ed
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

Browse...

Disciplines with similar materials as Marketing Plan Outline
People who viewed this also viewed
Other materials like Marketing Plan Outline

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.