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Marketing Plan Outline

Marketing Plan Outline

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The Marketing Plan described in detail below combines the [Kotler] Text's outline of a Marketing Plan (Table 2-2, p. 68) with some details from the Marketing Plan for TAXIGUY provided in Appendix 2.
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Material Type:
Reference Material
Date Added to MERLOT:
December 5, 2005
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Theresa Clarke
Primary Audience:
College General Ed
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
No

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