1. Home
  2. Material Detail: “Marketing Plan Outline”

Material Detail

Marketing Plan Outline

Marketing Plan Outline

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The Marketing Plan described in detail below combines the [Kotler] Text's outline of a Marketing Plan (Table 2-2, p. 68) with some details from the Marketing Plan for TAXIGUY provided in Appendix 2.
Disciplines:
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

More about this material

Material Type:
Reference Material
Date Added to MERLOT:
December 5, 2005
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Theresa Clarke
Primary Audience:
College General Ed
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessibility Information Available:
no
Creative Commons:
no

Browse...

Disciplines with similar materials as Marketing Plan Outline
People who viewed this also viewed

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.