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Segmentation Unit for Introductory Marketing

Segmentation Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
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Robert E. Dratwa
Robert E. Dratwa (Faculty)
11 years ago
I will likely use this material to supplement an advanced classroom class in undergrad marketing-very interactive presentation and format lends highly to collaboration and learning reinforcement of theory-based content from lecture(s) and text driven instruction.

Technical Remarks:

Very learner-friendly...