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Media Budget Calculations


Media Budget Calculations

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Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. Students will be able to determine the effect of changes in any of the variables.
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Material Type: Drill and Practice
Date Added to MERLOT: November 30, 2000
Date Modified in MERLOT: February 20, 2003
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Submitter: Cathy Swift


  • Reviewed by members of Editorial board for inclusion in MERLOT.
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    Very good quality; in queue to be peer reviewed
    avg: 5 rating
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  • User Rating: 2 user rating
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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: no
Creative Commons: unsure
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Discussion for Media Budget Calculations

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Avatar for Jay Holmen
16 years ago

Jay Holmen (Faculty)

The calculator is a very simplistic application of the algebraic relationship

cost per thousand = cost divided by number of exposures

You input two of the parameters to solve for the third. Once the relationship is
understood the calculator is unnecessary.