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Media Budget Calculations

Media Budget Calculations

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. Students will be able to determine the effect of changes in any of the variables.
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Jay Holmen
Jay Holmen (Faculty)
17 years ago
The calculator is a very simplistic application of the algebraic relationship

cost per thousand = cost divided by number of exposures

You input two of the parameters to solve for the third. Once the relationship is
understood the calculator is unnecessary.