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Advertising Guidelines

Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small Business Owner. Topics include: magazine, newspaper, television, radio, cable, outdoor, direct mail, and specialty advertising. For each media type, advantages and disadvantages are also included. This offers a good review for the Advertising student.... Show More
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More about this material

Material Type:
Reference Material
Date Added to MERLOT:
May 17, 2001
Date Modified in MERLOT:
August 7, 2022
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
No

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