Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small Business Owner. Topics include: magazine, newspaper, television, radio, cable, outdoor, direct mail, and specialty advertising. For each media type, advantages and disadvantages are also included. This offers a good review for the Advertising student.
You are being taken to the material on
another site. This will open a new window.
Rate this Material
You just viewedAdvertising Guidelines.
Please take a moment to rate this material.
Search by ISBN?
It looks like you have entered an ISBN number. Would you like to search using what you have
entered as an ISBN number?
Searching for Members?
You entered an email address. Would you like to search for members? Click Yes to continue. If no, materials will be displayed first. You can refine your search with the options on the left of the results page.